Step Into Your Greatness - 07.12.2025


June 07, 2025

Everything we’ve built started with a question.

What truly matters?

Not: How fast can we scale?
Not: What’s trending?
Not: How do we go viral?

But: What actually matters?

This week, I’ve been reflecting on the stories behind the brands.
The 100 Year Manifesto. Purpose Fueled. Best Lunch Ever. Purpose in Action.

They’re not random projects.
They’re chapters of the same story.
My story. Your story.

Each one was built out of loss, love, and longing for something more meaningful.

And they’ve grown — not because we forced them — but because people showed up.

With honesty. With hunger. With heart.

And now, thousands of you are living the answers with me.
Not just asking what matters — but doing something about it.

This week, I shared updates on LinkedIn…

  • A behind-the-scenes look at the origins of my work—how The 100 Year Manifesto gave birth to everything that followed
  • Reflections on our 2.5-year Purpose Fueled anniversary—and what’s made it thrive
  • Launching “Sports Camp” with my son—a no-pressure, joy-first reminder of what legacy looks like at home
  • A 10-mile daily walking practice that’s reshaping how I think about time and energy
  • A raw monthly update with the mountains, valleys, and honest asks for support
  • A reminder that scale isn’t legacy—presence is.

What I'm Learning

Legacy doesn’t begin in a spreadsheet.
It begins with presence.

With long walks. Backyard baseball. Listening more than talking.
Creating space for stillness in a world that demands speed.

That’s where our best ideas come from.
That’s where purpose roots itself.

And if you want to build something that lasts—
you have to protect the pace.


Poll: What’s Your Chapter Right Now?

Or something else? Hit reply—I want to hear about it.

Purpose Activation Challenge: Name Your Chapter

Here’s your challenge:

  1. Grab a journal or your Notes app.
  2. Answer these prompts:
    • What season am I in right now?
    • What’s the question I’m really asking?
    • What needs to shift for me to live it more fully?
  3. Give your current chapter a name.
  4. And then — live like you mean it.

💬 Tag me on LinkedIn or reply here.

I’d love to hear your title.

Upcoming Purpose Fueled Events

If you couldn’t make it to Purpose Fueled yesterday, August 1st is calling.

This is your invitation.

To show up in community.
To reset.
To refocus.
To relaunch.

If you haven’t joined us in a while, Purpose Fueled…

It’s about people.
It’s about purpose.
It’s about action.
And most of all—it’s about you.

📅 Friday, August 1st

Eight Minnesota locations (and online!!!)

Or join us online even sooner:

💻 Friday, July 18th with special guest Nikki Peters


Other Events + Happenings

Best Lunch Ever – HR Visionaries

📍 Lake Monster Brewing, 550 Vandalia St #160, St. Paul, MN

📅 Wednesday, July 16 | 11:30 AM – 1:30 PM

👉 RSVP Here

💬 No pitch. No pressure. Just real people doing real life.


In Case You Missed It

🎥 Video: What is Purpose Fueled?

video preview

📝 LinkedIn: Mountains + Valleys: The June Recap


Stay Connected

Let’s build something that lasts—together.

Follow me on socials, tag me when you take action, or reply and tell me what brand of purpose you’re building.

And if this spoke to you—forward it to a friend who’s ready to start their next chapter.

Life is short. Live on purpose.

Mick White

PURPOSE ELEVATES

This weekly newsletter by Mick White & his team at the 100 Year Manifesto is all about helping people step into their greatness. To be more intentional with your life. To be more deliberate with your business. To live a life that echos into eternity. That's what the 100 Year Manifesto is all about. That a life on purpose with purpose.

Read more from PURPOSE ELEVATES

June 07, 2025 What if legacy isn’t a "someday" thing? You don’t have to be a great photographer to capture something beautiful. The light does the work. The stillness helps you see it. That’s what I was reminded of on my walk this week. I’ve been “working” on my photography for nine years now—not to improve a skill, but to become more present. That simple rhythm of daily photos has reshaped my definition of success. Maybe success isn’t more. Maybe it’s deeper.Maybe it’s one honest...

June 07, 2025 Leadership is presence, purpose, and people. Over the past week, I’ve been reminded again and again that real leadership isn’t flashy—it’s intentional. It’s showing up when it’s uncomfortable. It’s locking in when distractions want to pull you away. It’s making blankets with strangers because kindness matters. It’s saying yes to something bigger than you—like writing a book you never planned to write. This week, I saw it everywhere: In my son. In a brewery full of leaders...

June 07, 2025 Not everything belongs at the front. I hit a wall recently.Not the dramatic, fall-to-the-floor kind—but the quiet, soul-tired kind that whispers: “Mick, this is too much.” The calendar was overflowing.Margin? Gone.All that was left: fatherhood and work.And while those are sacred… that’s not enough. So I started asking questions.Hard ones. What actually belongs in this season?What’s taking up space that no longer deserves it? And what I realized is this: “Not everything belongs...